Image Wheels

Image Wheels -Manufacturers of bespoke split rim alloy wheels. The photography brief was to photograph their entire range of performance wheels.

To enable us to do this the company had to empty their shelves and deliver their entire stock to the studio where we photographed the wheels over a weekend ready for re-stocking their premises in time for the next working week.

The wheels were photographed so that the detail was clear and defined without any reflections of the studio or camera etc. The finished images were for website, brochure and exhibition use so we liaised with the graphic designer prior to the shoot to produce photographs that already appeared to be floating, hence making the designer's work easier and keeping costs for the client to a minimum.